Branding developed for jewellery designer who specialises in using recycled materials and vintage jewellery and transforming them into high quality couture jewellery. Her branding was developed with this in mind, and is based on the idea of her re-using found and recycled materials and giving them a new life. She was provided with a cutting template, recycled labels pre-printed with her details, and strict quidelines around the use of the butterfly template.